Jobs are needed and I am thankful to Amazon for creating work. Having taken on various employment roles since high school, I can imagine myself working for Amazon. Similar to the type of neighborhood regard a U.S. mail carrier may receive, I would feel what I am doing as an Amazon delivery driver respectful and a source of personal pride. For one, people love receiving their stuff and I enjoy positive human energy; feeling daily excitement and gratitude from others would be pleasant. Two, having never worked a corporate job, I can imagine wearing the company logo with pride. Being a part of a large team sounds exciting as would be having the behind-the-scenes experience of package delivery ins and outs.
Amazon increases customer expectations, such as with guaranteed two-day shipping, and reciprocates value when an expected value is lost, such as a delivery taking too long. Upholding a commitment to contract and service has been my experience of Amazon company standards. After being treated right, my initial response is, "Wow, you didn't have to do that." I have had items paid for by Amazon because of a delay.
Profit-motivated voluntary exchange in a competitive environment generates a vacuum pull demand on companies to offer better and diverse services. Businesses shape themselves into servants of customers' needs out of their self-interest to earn profit and a larger customer base. Amazon takes the cash and I receive the goods. It is a win-win. It's a set-up of mutual benefit. We want the win-win feeling to stay with the average-to-middle earner and extend to lower-income neighborhoods where greater service and use would be beneficial.
As a shortlist, what else does Amazon do good:
Amazon offers affordable organic foods. Michelle Obama made healthy eating the slogan of her tenure as the First Wife. A pound of organic, fair-trade coffee for seven bucks. Wow! Organic cereal and organic milk are accessibly priced as are eggs. Larger enterprises leverage scale to make organic affordable thereby increasing healthy eating.
Amazon saves Prime users time through extremely inexpensive delivery. Through Prime, even the small items are delivered. A considerable increase in customer productivity must result from this delivery model. The time Amazon saves customers allows customers to pursue other activities. A thoughtful economist may bring to figures the amount of wealth preserved by delivery service: astronomical is my guess. (Chinese consumer purchasing emphasizes, reportedly, the door-front delivery of goods through internet providers.)
A myriad of customer minded and efficiency laden offerings and innovations preserving and creating wealth represents the benefit from government non-obstruction of the internet-driven economy. The vision is that the machinery of internet business creates degrees of wealth to the extent that taxes are joyfully paid. That can happen! People can pay their taxes with joy because the taxes are cheap for the libertarian economic system's generation of wealth is incomparable.
My advocation here is that we, as citizens, advocate for Dot-com boom 2.0. The original Dot-com put the Bay Area on the map. In fact, because of Dot-com 1.0, the Bay Area has more wealth than all but five U.S. states and ranks with the top 20 nations for GDP (http://www.bayareaeconomy.org/bay-area-gdp-watch/).
Dot-com 2.0 is when citizens say let the internet be about me. Do not let the government regulate and obstruct any longer! No Airbnb restrictions. No new Amazon taxes. Not even Facebook restrictions on content. None of that! Let's all as adults say we want the risk and we want the reward of letting dot-com businesses compete for clicks and dollars.
A present and post Covid-19 recovery will require the financial investment of companies and individuals. We will want homeowners constructing in-law units. We will want the Adaptive-Reuse of office buildings to housing as has been done with success in L.A. We will want citizens contemplating electric car purchases based on great pricing or incentives in place. We need the Jerry Brown era street vending laws to awaken small dollar exchange and urban culture. We will want as much investment, exchange, research and development flowing and happening as possible in the East Bay. Let's encourage investment and building now. We need a post-war mentality and there is a lot of investment potential and stored capital to be spent. Taxation by the state is not the way to survive post-Covid-19. The enterprising effort of people and businesses is the way.